The chemistry of connections

At Clarion Gaming we believe in producing events, publishing products and training courses that have the right chemistry.

Our journey to discover the importance of good chemistry


Working with the industry


ICE London 2018 was another great edition of the world's biggest business-to-business gaming event.

Pending the final submission of figures for independent audit the early indications are that we welcomed more visitors than ever before.  The gaming professionals who travelled to London from all corners of the world made the journey to engage with the 589 exhibitors from 65 countries showing gaming innovations for every jurisdiction and every gaming vertical.

ICE London also delivered a compelling learning and training programme, helping to equip gaming professionals with the knowledge, insight and skills to help take their businesses forward.  The ICE VOX programme of paid-for content, the free-to-attend ICE Seminars and the Totally Gaming Academy taster courses were all well received and well attended.

A review of ICE London 2018 would not be complete without reference to the way in which women are represented on the show floor. We have been working with exhibitors on this important issue for over a year.

The majority of the senior team at Clarion Gaming is female and our strategy on diversity, equality and inclusion has been to drive a cultural change which, hopefully has a degree of permanency rather than a proscriptive change: this can be summarised as an attempt to take all of our exhibitors with us.

While I think we have achieved some success in this core objective, moving forward we will be taking a greater degree of control over this important issue.

Wherever Clarion Gaming operates in the world it does so with the support of the industry and we are canvassing stakeholders through our Ampersand Think Tank and research initiative.  Following this process we will produce an Action Plan of deliverables leading to a Clarion Gaming Code of Conduct and a set of regulations to set out standards of diversity. equality and inclusion that will apply to all of our brands.  This will provide the foundations for the continued development of what are the most international gaming brands serving the world industry.

I would be delighted to receive the broadest possible input from our stakeholders and I can be contacted on my personal email address

Our currency is chemistry

Kate Chambers, Managing Director

After more than 20-years in the events industry, all of the really outstanding events I’ve worked on have been built on great chemistry: the chemistry between people, the chemistry between stakeholder groups and the chemistry between event organiser and the industry it serves. Chemistry creates the energy required to be successful, it drives the determination to deliver and it gives the organiser the confidence to always ask why not?  When it’s necessary to refresh the chemistry I encourage my team to visit inspirational places such as the V&A, Tate Modern or the Design Museum in order to experience and embrace a different perspective.  I believe that great chemistry is the formula which connects great events irrespective of size, discipline or location.

This is what we do

We apply great chemistry to everything we do covering an events portfolio which includes ICE London and iGB Live!, print and digital publishing brands, iGaming Business and and encompassing our dedicated training and development brand the Totally Gaming Academy.  Gaming is a global business and we have developed a joined up global strategy to help our customers meet their commercial and strategic objectives throughout the world.

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