Brigid Simmonds is the Chairman of the Betting and Gaming Council, which represents over 90% of the gambling sector (excluding the lotteries). Prior to this Brigid was the chief Executive of the British Beer & Pub Association from 2009 to 2019. Brigid's book on Developing Partnerships in Sport and Leisure led to appointments to the Sport England Lottery Panel and ultimately the main board of Sport England where she was chair of the project to build the English Institute of Sport in Sheffield and the Redgrave Pinsent Rowing Lake in Caversham. She then became a Director and subsequently chair of the Sport and Recreation Alliance which represents Governing Bodies of Sport and is now a Vice President. She was a non-executive Director of Leicester City Football Club and is a lifelong supporter. She was awarded an OBE for Services to Sport in 2006. Brigid has twice been chair and is a current Director of the Tourism Alliance, which represents 50 different Trade Organisations and 200,000 businesses. She is also a former Trustee of GambleAware and a member of the Government’s High Street’s Forum.